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The artistic environment is constantly changing and evolving; this includes technological advancements, revenue streams, cultural ideologies, competitive landscapes and more. Such changes are not only exclusive to arts but rather are normal evolution of societies and the human experience in general. The music industry consistent advancement made it easier for artists to emerge, it was inevitable that sustainability issues would rise. In our quest as artists and entrepreneurs to create better opportunities, digital platforms have become a natural and necessary element for artistic growth and promotion. However, a crescendo of concerns suggests that amidst this rise of platforms there is an exploitative undertone in the concentration of power and wealth, diverting towards less harmonious causes. Meanwhile, social media platforms are